Cases to accompany Contemporary strategy analysis, fifth edition

著者

書誌事項

Cases to accompany Contemporary strategy analysis, fifth edition

Robert M. Grant

Blackwell, 2005

  • : pbk

タイトル別名

Cases in contemporary strategy analysis

Cases for contemporary strategy analysis

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注記

Written to accompany the 5th ed. of Contemporary strategy analysis, published in 2005

"First published as Cases in contemporary strategy analysis, 1996 "--T.p. verso

Includes bibliographical references

内容説明・目次

内容説明

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets. This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal-Mart; Eastman Kodak; Royal Dutch/Shell; Harley-Davidson, Inc. ; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added. The key features of the new edition are its: Focus on well-known companies drawn from North America and Europe. Coverage of current strategic situations - most of the cases deal with strategic decisions between 2002 and 2004. Close linkage with the analytic tools outlined in Contemporary Strategy Analysis, Fifth Edition.

目次

Preface Acknowledgments 1 Madonna: Robert M. Grant 2 Laura Ashley Holdings plc: The Battle for Survival: Robert M. Grant 3 The US Airline Industry in 2002: Robert M. Grant 4 Ford and the World Automobile Industry: Robert M. Grant 5 Wal-Mart Stores, Inc., March 2004: Robert M. Grant 6 Eastman Kodak: Meeting the Digital Challenge: Robert M. Grant 7 Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant 8 Harley-Davidson, Inc., February 2004: Robert M. Grant 9 On-line broking: Surviving the downturn at Merrill Lynch, Charles Schwab, and E*Trade: Anjali Bakhru and Ann Brown 10 EMI and the CT Scanner [A] and [B]: Christopher A. Bartlett 11 Rivalry in Video Games: Robert M. Grant 12 Eni S.p.A.: Building an International Oil Major: Robert M. Grant and Michael Ritter 13 Birds Eye and the UK Frozen Food Industry: Robert M. Grant 14 Euro Disney: From Dream to Nightmare, 1987 - 94: Robert M. Grant 15 Richard Branson and the Virgin Group of Companies in 2004: Robert M. Grant 16 General Electric: Life After Jack: Robert M. Grant 17 AES Corporation: Rewriting the Rules of Management: Robert M. Grant Index

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