Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill, c2005

7th ed

Other Title

Consumer behavior & marketing strategy

Note

Various multi-media instructional materials are available to supplement the text

Includes bibliographical references and indexes

Details

• NCID: BA70598232
• ISBN:
  • 0072864877
• LCCN: 2003071083
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxv, 578 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.3
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937