The new new world : the re-emerging market in South America
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The new new world : the re-emerging market in South America
Pearson Education, 2002
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Includes bibliographical references and index
Description and Table of Contents
Description
"The bottom line is this: the developing countries that are catching up with the rich ones are those that are open to trade." - Mike Moore, President of the World Trade Organisation The South American countries have shown that they are indeed open to trade, most notably in the creation of Mercosur, the trade bloc of the Southern Cone of South America. A devaluation in Brazil in 1999 and a liquidity crisis in Argentina in 2001 have forced the continent's two largest economies to adopt comprehensive legal and market reforms aimed at opening their economies to the outside world and offering a more efficient business model. The South American cliches of dictatorial regimes, runaway inflation and arbitrary business rules are fading into the past, making way for new, improved markets within a more stable, sustainable and competitive business environment. It appears that investors' perceptions may have to change. The New New World serves as a risk analysis tool for current and potential investors and businesses enticed by the trade talks to create the Free Trade Area of the Americas and the Mercosur-European Union free trade negotiations.It is supported by case studies of major companies with interests in the South American market, and interviews with key players including Venezuela's enigmatic president, Hugo Chavez.
The New New World investigates whether confidence in the region is justified, growth is sustainable, and whether South America can finally live up to its economic potential. .
Table of Contents
Introduction: Rediscovering a land of promise *1 A wild rise since the 1960s *Embracing neighbours and the world *Birth of a South American middle class? *Rules of the investment game *The Latin labour and business climate *A commodity cornucopia *The Latin Marshall Plan *The twilight of national currencies *Striking the Latin stance *Ordem e progressa'
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