How to promote your Web site effectively
著者
書誌事項
How to promote your Web site effectively
（The Aslib know how series）
Aslib/Imi, c1999
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内容説明・目次
内容説明
Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.
目次
- Introduction
- Why promote? Promotional strategy
- Promotion by design
- URL submission
- Establishing links
- Email interactivity and permission marketing
- Press releases and notification
- Direct advertising
- Monitoring and measurement
- Appendix: Web site marketing and promotion newsletters
- Glossary.
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