Public relations in Asia : an anthology
著者
書誌事項
Public relations in Asia : an anthology
Thomson, c2004
大学図書館所蔵 全3件
注記
Includes bibliographical references
内容説明・目次
内容説明
This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. Also available in the Gale Virtual Reference Library (eBook). eBook pricing varies according to the size of your institution. Please contact us for details. eBook ISBN-13: 9789814253567 Available Now
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