Public relations in Asia : an anthology

Bibliographic Information

Public relations in Asia : an anthology

edited by Krishnamurthy Sriramesh

Thomson, c2004

Available at  / 3 libraries

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Note

Includes bibliographical references

Description and Table of Contents

Description

This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. Also available in the Gale Virtual Reference Library (eBook). eBook pricing varies according to the size of your institution. Please contact us for details. eBook ISBN-13: 9789814253567 Available Now

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Details

  • NCID
    BA70784667
  • ISBN
    • 9812437851
  • LCCN
    2004348830
  • Country Code
    si
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Singapore
  • Pages/Volumes
    xvii, 341 p.
  • Size
    24 cm
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