Public relations in Asia : an anthology
Author(s)
Bibliographic Information
Public relations in Asia : an anthology
Thomson, c2004
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Includes bibliographical references
Description and Table of Contents
Description
This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. Also available in the Gale Virtual Reference Library (eBook). eBook pricing varies according to the size of your institution. Please contact us for details. eBook ISBN-13: 9789814253567 Available Now
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