E-commerce : a platform for integrated marketing : case study on U.S. retailing

Author(s)

• Schmidt, Inga D.
• Döbler, Thomas
• Schenk, Michael

Bibliographic Information

E-commerce : a platform for integrated marketing : case study on U.S. retailing

Inga D. Schmidt, Thomas Döbler, Michael Schenk

（Markt, Kommunikation, Innovation, Bd. 4）

Lit, [2002]

[2nd ed.]

Note

Includes bibliographical references (p. 195-203)

Details

• NCID: BA70804516
• ISBN:
  • 382584661X
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Münster
• Pages/Volumes: 203 p.
• Size: 22 cm
• Classification:
  • LCC : HF5548.325.U6
• Subject Headings:
  • LCSH : Electronic commerce -- United States
  • LCSH : Internet marketing -- United States
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA48780740