CiNii Books - The intentional entrepreneur : bringing technology and engineering to the real new economy

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

Table of Contents

Chapter 1 A Tale of Two Entrepreneurs
Chapter 2 Creating the Opportunity
Chapter 3 Marketing the Better Mousetrap
Chapter 4 Evolution and Competition in Technology Markets
Chapter 5 Technology and the Fight for Competitive Advantage
Chapter 6 A Tale of Two Entrepreneurs The Journey Continued Through Heights and Valleys
Chapter 7 New Venture Finance An Entrepreneur's Perspective
Chapter 8 Building Competitive Advantage from Intellectual Capital
Chapter 9 Corporate Entrepreneurship Two Perspectives
Chapter 10 The Real New Economy
Chapter 11 Toward a Personal Entrepreneurial Strategy

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The intentional entrepreneur : bringing technology and engineering to the real new economy

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