The intentional entrepreneur : bringing technology and engineering to the real new economy

著者

書誌事項

The intentional entrepreneur : bringing technology and engineering to the real new economy

David L. Bodde ; foreword by Richard A. Bendis

M.E. Sharpe, c2004

  • : pbk
  • : hbk

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注記

Includes bibliographical references (p. 205-208) and index

内容説明・目次

内容説明

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

目次

  • Chapter 1 A Tale of Two Entrepreneurs
  • Chapter 2 Creating the Opportunity
  • Chapter 3 Marketing the Better Mousetrap
  • Chapter 4 Evolution and Competition in Technology Markets
  • Chapter 5 Technology and the Fight for Competitive Advantage
  • Chapter 6 A Tale of Two Entrepreneurs The Journey Continued Through Heights and Valleys
  • Chapter 7 New Venture Finance An Entrepreneur's Perspective
  • Chapter 8 Building Competitive Advantage from Intellectual Capital
  • Chapter 9 Corporate Entrepreneurship Two Perspectives
  • Chapter 10 The Real New Economy
  • Chapter 11 Toward a Personal Entrepreneurial Strategy

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