Business marketing management : a strategic view of industrial and organizational markets

Author(s)

Bibliographic Information

Business marketing management : a strategic view of industrial and organizational markets

Michael D. Hutt, Thomas W. Speh

Thomson/South-Western, c2004

8th ed

Available at  / 1 libraries

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Note

Previously published by Harcourt College Publishers, 2001

Includes bibliographical references and index

Details

  • NCID
    BA70807230
  • ISBN
    • 0324190433
  • LCCN
    2002116678
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Mason, Ohio
  • Pages/Volumes
    xxx, 714 p.
  • Size
    27 cm
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