Business marketing management : a strategic view of industrial and organizational markets
Author(s)
Bibliographic Information
Business marketing management : a strategic view of industrial and organizational markets
Thomson/South-Western, c2004
8th ed
Available at 1 libraries
Note
Previously published by Harcourt College Publishers, 2001
Includes bibliographical references and index
Description and Table of Contents
Description
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
by "Nielsen BookData"