Business marketing management : a strategic view of industrial and organizational markets
著者
書誌事項
Business marketing management : a strategic view of industrial and organizational markets
Thomson/South-Western, c2004
8th ed
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previously published by Harcourt College Publishers, 2001
Includes bibliographical references and index
内容説明・目次
内容説明
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
「Nielsen BookData」 より