Business marketing management : a strategic view of industrial and organizational markets
著者
書誌事項
Business marketing management : a strategic view of industrial and organizational markets
Thomson/South-Western, c2004
8th ed
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注記
Previously published by Harcourt College Publishers, 2001
Includes bibliographical references and index
内容説明・目次
内容説明
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
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