Tested advertising methods
著者
書誌事項
Tested advertising methods
（Prentice Hall business classics）
Prentice Hall, c1997
5th ed. / revised by Fred E. Hahn
- : pbk
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注記
Includes index
内容説明・目次
内容説明
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
「Nielsen BookData」 より
