The pirate inside : building a challenger brand culture within yourself and your organization

Author(s)

Bibliographic Information

The pirate inside : building a challenger brand culture within yourself and your organization

Adam Morgan

John Wiley & Sons, c2004

  • : cloth : alk. paper

Available at  / 3 libraries

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Note

Includes bibliographical references (p. [324]-329) and index

Details

  • NCID
    BA70981781
  • ISBN
    • 9780470860823
  • LCCN
    2004006448
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chichester, West Sussex
  • Pages/Volumes
    xii, 336 p.
  • Size
    24 cm
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