Winning ways : how 'winning' companies create the products we all want to buy

Author(s)

• Pilditch, James

Bibliographic Information

Winning ways : how 'winning' companies create the products we all want to buy

James Pilditch

Harper & Row, 1987

Note

Includes bibliographical references (p. 261-263) and index

Details

• NCID: BA71016401
• ISBN:
  • 0063183919
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 273 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing