Fundamentals of marketing research

Author(s)

• Smith, Scott M.
• Albaum, Gerald S.

Bibliographic Information

Fundamentals of marketing research

Scott M. Smith, Gerald S. Albaum

Sage, c2005

Note

Includes bibliographical references and indexes

Details

• NCID: BA7103110X
• ISBN:
  • 0761988521
• LCCN: 2004009992
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xii, 881 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research