The dollarization discipline : how smart companies create customer value--and profit from it

Author(s)

• Fox, Jeffrey J.
• Gregory, Richard C.

Bibliographic Information

The dollarization discipline : how smart companies create customer value--and profit from it

Jeffrey J. Fox, Richard C. Gregory

Wiley, c2004

Note

Includes index

Details

• NCID: BA71041169
• ISBN:
  • 0471659509
• LCCN: 2004007665
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: ix, 262 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Sales management
  • LCSH : Value added
  • LCSH : Consumer satisfaction -- Evaluation