Consumer behavior : basic findings and management implications

Author(s)

• Zaltman, Gerald
• Wallendorf, Melanie

Bibliographic Information

Consumer behavior : basic findings and management implications

Gerald Zaltman, Melanie Wallendorf

（Wiley series in marketing）

Wiley, c1979

• : pbk

Note

Includes index

Details

• NCID: BA71055538
• ISBN:
  • 0471094285
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 567 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)
• Parent Bibliography ID:
  • BA00209234