Calling a halt to mindless change : a plea for commonsense management
著者
書誌事項
Calling a halt to mindless change : a plea for commonsense management
AMACOM, c1998
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注記
Includes bibliographical references (p. 235-238) and index
内容説明・目次
内容説明
Providing examples of companies that rely on evolution and not revolution to achieve long-term success, this text seeks to help companies anticipate and deal with real changes, like globalization. John MacDonald advocates the management practice of customer focus, communication and ethics.
目次
- Part 1 Mindless change: between gods
- false gods
- entrenched fads
- recent revolutions
- mindless education. Part 2 Pause for thought: anticipating change
- whatever happened to Buck Rogers?
- a global challenge. Part 3 Simple common sense: purpose
- focus
- communication
- people
- stewardship.
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