Personal selling : function, theory, and practice
著者
書誌事項
Personal selling : function, theory, and practice
Allyn and Bacon, c1989
3rd ed. / R. Wayne Mondy, Shane R. Premeaux, James R. Young
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注記
"The second edition of this book was written by James R. Young and R. Wayne Mondy"--T.p. verso
Includes bibliographies and index