Marketbusters : 40 strategic moves that drive exceptional business growth
著者
書誌事項
Marketbusters : 40 strategic moves that drive exceptional business growth
Harvard Business School Press, c2005
- hbk
- タイトル別名
-
40 strategic moves that drive exceptional business growth
大学図書館所蔵 全17件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
HTTP:URL=http://www.loc.gov/catdir/toc/ecip052/2004023600.html Information=Table of contents
Includes bibliographical references and index
収録内容
- Marketbuster strategies
- Transform the customers' experience
- Transform your offerings and their attributes
- Redefine your profit drivers
- Exploit industry shifts
- Exploit emerging opportunities
- Executing marketbusting strategies
- Marketbusters Case study : Royal Insurance Italy
- Appendix the 40 marketbusting moves
内容説明・目次
内容説明
Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.
Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth: * Change the customer's total experience: Make it simpler, faster, or more beneficial for customers to buy from you * Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors' * Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance * Anticipate or exploit industry shifts: Capitalize on changes before competitors do * Create a new market space: Trigger the emergence of a new market Every marketbusting move is illustrated in practice through vivid company examples--including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact.
The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution. New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.
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