Modern marketing

Author(s)

• Jefkins, Frank William

Bibliographic Information

Modern marketing

Frank Jefkins

（The M. & E. handbook series）

Pitman, 1989

2nd ed

• : pbk

Note

Includes index

"Business & management"--Cover

Bibliography: p. [274]-275

Details

• NCID: BA71128609
• ISBN:
  • 0712114181
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 294 p.
• Size: 19 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00529155