Basic marketing : a global-managerial approach

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2005

15th ed., international ed

Note

Includes bibliographical references and index

Details

• NCID: BA71145007
• ISBN:
  • 0072525231
• LCCN: 2004040321
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; New York
• Pages/Volumes: xli, 793, [44] p., [1] folded leaf of plates
• Size: 28 cm.
• Attached Material: 1 CD-ROM
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA34788937