The mirage of global markets : how globalizing companies can succeed as markets localize

著者

• Arnold, David

書誌事項

The mirage of global markets : how globalizing companies can succeed as markets localize

David Arnold

FT Prentice Hall, c2004

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA7114600X
• ISBN:
  • 013047066X
• LCCN: 2004268301
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxi, 229 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD2755.5
  • DC22 : 658.8/4
• 件名:
  • LCSH : International business enterprises -- Marketing
  • LCSH : Export marketing
  • LCSH : International economic integration