Marketing crafts and visual arts : the role of intellectual property : a practical guide
著者
書誌事項
Marketing crafts and visual arts : the role of intellectual property : a practical guide
International Trade Centre, 2003
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注記
"United Nations Sales No. E.03.III.T.8"--T.p. verso
Includes a thematically arranged list of Web sites and other Internet resources (p. [130]-133)
Includes bibliographical references (p. [134]-135)
内容説明・目次
内容説明
This guide for artisans, craft entrepreneurs, and visual artists provides a basic understanding of marketing techniques and intellectual property (IP). It will help artisans and visual artists identify their creative output that may be protected by IP rights. The guide discusses the pros and cons of joining copyright collective management instituti
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