Principles of marketing : an Asian perspective

Author(s)

• Kotler, Philip
• Armstrong, Gary
• Ang, Swee Hoon
• Leong, Siew Meng
• Tan, Chin Tiong
• Tse, David K.

Bibliographic Information

Principles of marketing : an Asian perspective

Philip Kotler ... [et al.]

Pearson/Prentice Hall, 2005

Note

Other authors: Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse

Includes bibliographical references and index

Details

• NCID: BA71224420
• ISBN:
  • 0131234390
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xv, 535, [53] p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing