Entering & succeeding in emerging countries : marketing to the forgotten majority

Author(s)

• Samli, A. Coskun

Bibliographic Information

Entering & succeeding in emerging countries : marketing to the forgotten majority

A. Coskun Samli

Thomson/South-Western, c2004

Note

Includes bibliographic references and index

Description and Table of Contents

Description

An expert in marketing in developing countries, the author equips readers with proven techniques and practices to uncover and realise profitable opportunities. He offers insight into initiating your global strategy, determining the best way to enter the market, monitoring results and much more.

by "Nielsen BookData"

Details

• NCID: BA71246332
• ISBN:
  • 0538726989
• LCCN: 2004298092
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason
• Pages/Volumes: xxviii, 186 p.
• Size: 24 cm
• Classification:
  • LCC : HD82
  • DC22 : 658.8/4/091724
• Subject Headings:
  • LCSH : Economic development
  • LCSH : Developing countries -- Economic policy