Marketing principles and best practices

Author(s)

• Hoffman, Kenneth Douglas

Bibliographic Information

Marketing principles and best practices

K. Douglas Hoffman ... [et al.]

Thomson/South-Western, c2005

3rd ed

• : domestic student ed. : package

Other Title

Marketing principles & best practices

Note

Rev. ed. of: Marketing : best practices. 2nd ed. c2003

Includes bibliographical references and indexes

Details

• NCID: BA71268142
• ISBN:
  • 0324200447
• LCCN: 2003108966
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xlii, 598 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing