CiNii 図書 - Political polling : strategic information in campaigns

Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines seventeen years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Containing examples, survey questions, sample selections, calling scripts and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an appendix offering a sample report on a poll conducted for a US District Attorney candidate.

Campaigns, democracy and the need for information
purposes, limited budgets and when to poll
what kind of a poll
writing questions - language and the script
pulling a sample - who is likely to vote
callers and calling
the crucial part - analysis and developing a campaign plan
reports and recommendations
tracking polls and the undecided
a final note on polling and democracy.

巻冊次: : pbk ISBN 9780742525535

内容説明

Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.

Chapter 1 Campaigns, Democracy, and the Need for Information Chapter 2 Purposes, Limited Budgets, and When to Poll Chapter 3 What Kind of Poll? Chapter 4 Writing Questions: Language and the Script Chapter 5 Pulling a Sample: Who Votes, Sample Size, and Representativeness Chapter 6 Callers and Calling Chapter 7 The Crucial Part: Analysis and Developing a Campaign Plan Chapter 8 Reports and Recommendations Chapter 9 Tracking Polls and the Undecided Chapter 10 A Final Note on Polling and Democracy Chapter 11 Appendix: A Sample Report

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Political polling : strategic information in campaigns

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