Political polling : strategic information in campaigns
著者
書誌事項
Political polling : strategic information in campaigns
（Campaigning American style）
Rowman & Littlefield, c2003
- : cloth
- : pbk
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注記
Includes bibliographical references (p. 161-166) and index
内容説明・目次
- 巻冊次
-
: cloth ISBN 9780742525528
内容説明
Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines seventeen years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Containing examples, survey questions, sample selections, calling scripts and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an appendix offering a sample report on a poll conducted for a US District Attorney candidate.
目次
- Campaigns, democracy and the need for information
- purposes, limited budgets and when to poll
- what kind of a poll
- writing questions - language and the script
- pulling a sample - who is likely to vote
- callers and calling
- the crucial part - analysis and developing a campaign plan
- reports and recommendations
- tracking polls and the undecided
- a final note on polling and democracy.
- 巻冊次
-
: pbk ISBN 9780742525535
内容説明
Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.
目次
Chapter 1 Campaigns, Democracy, and the Need for Information Chapter 2 Purposes, Limited Budgets, and When to Poll Chapter 3 What Kind of Poll? Chapter 4 Writing Questions: Language and the Script Chapter 5 Pulling a Sample: Who Votes, Sample Size, and Representativeness Chapter 6 Callers and Calling Chapter 7 The Crucial Part: Analysis and Developing a Campaign Plan Chapter 8 Reports and Recommendations Chapter 9 Tracking Polls and the Undecided Chapter 10 A Final Note on Polling and Democracy Chapter 11 Appendix: A Sample Report
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