Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business

Author(s)

• Heinrich, Thomas
• Batchelor, Bob

Bibliographic Information

Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business

Thomas Heinrich, Bob Batchelor

（Historical perspectives on business enterprise series）

Ohio State University Press, c2004

Note

Includes bibliographical references (p. 245-249) and index

Contents of Works

• Origins and growth, 1872-1916
• The rise of consumer nondurables
• The great depression
• In the mainstream : expansion and crisis, 1940s-1971
• "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
• Product diversification and corporate strategy

Details

• NCID: BA71337981
• ISBN:
  • 0814209769
• LCCN: 2004013886
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus
• Pages/Volumes: xiv, 263 p.
• Size: 24 cm
• Classification:
  • LCC : HD9995.S24
  • DC22 : 338.7/677
• Subject Headings:
  • LCSH : Kimberly-Clark Corporation -- History
  • LCSH : Sanitary supply industry -- United States -- History
  • LCSH : Consumer behavior -- United States -- Case studies
• Parent Bibliography ID:
  • BA13588350