Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business
著者
書誌事項
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business
（Historical perspectives on business enterprise series）
Ohio State University Press, c2004
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注記
Includes bibliographical references (p. 245-249) and index
収録内容
- Origins and growth, 1872-1916
- The rise of consumer nondurables
- The great depression
- In the mainstream : expansion and crisis, 1940s-1971
- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
- Product diversification and corporate strategy