Principles of advertising & IMC

Author(s)

• Duncan, Tom (Thomas R.)

Bibliographic Information

Principles of advertising & IMC

Tom Duncan

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2005

2nd ed

• international
• [CD-ROM]

Other Title

Principles of advertising and IMC

Note

Revision of: IMC / Tom Duncan. 1st ed. 2002

"International edtion ISBN 0071111182" -- T.p. verso

"Student CD-ROM. AdSim, a SmartSims advertising business simulation" -- On package of CD-ROM

Includes indexes

Details

• NCID: BA71349109
• ISBN:
  • 0072537744
  • 0071111182
  • 0073041254
• LCCN: 2003064200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvii, 774 p.
• Size: 29 cm. + 1 CD-ROM
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Marketing -- Management
• Parent Bibliography ID:
  • BA34788937