Essentials of entrepreneurship and small business management
著者
書誌事項
Essentials of entrepreneurship and small business management
Pearson/Prentice Hall, c2005
4th ed
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 549-562) and index
HTTP:URL=http://www.loc.gov/catdir/toc/fy044/2003065602.html Information=Table of contents
内容説明・目次
内容説明
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
目次
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan.
7. E-Commerce and the Entrepreneur.
8. Advertising and Pricing for Profit.
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.
9. Managing Cash Flow.
10. Creating a Successful Financial Plan.
11. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Financing: Equity and Debt.
12. Choosing a Location and Layout.
13. Global Aspects of Entrepreneurship.
14. Building and Leading a Successful Team.
Endnotes.
Index.
「Nielsen BookData」 より