International management : managing in a diverse and dynamic global environment
著者
書誌事項
International management : managing in a diverse and dynamic global environment
McGraw-Hill Irwin, c2005
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
International Management: Managing in a Diverse and Dynamic Global Environment offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This traditional framework is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibilty. Each chapter has several mini-case examples and full-length, comprehensive cases conclude each part.
目次
Section I: The International EnvironmentChapter 1: An Introduction to International ManagementChapter 2: The Global Macro-Economic EnvironmentChapter 3: The Political Environment and Political RiskChapter 4: The International Legal Environment of BusinessChapter 5: The Cultural EnvironmentCase I:Euro DisneylandSection II: Managing International Strategic Planning and ImplementationChapter 6: Strategies for International CompetitionChapter 7: Modes of Entry into Foreign MarketsChapter 8: Managing International Collaborative InitiativesChapter 9: Organizing International OperationsChapter 10: Controlling International Strategies and OperationsChapter 11: Managing Technology and KnowledgeCase II:The Global Branding of Stella ArtoisSection III: Managing People and Processes across Borders and CulturesChapter 12: Communication across Borders and CulturesChapter 13: Negotiation and Decision-Making across Borders and CulturesChapter 14: Work Motivation across Borders and CulturesChapter 15: Leadership across Borders and CulturesChapter 16: International Human Resources ManagementCase III: Ellen Moore (A): Living and Working in KoreaSection IV: Ethical Dilemmas in International ManagementChapter 17: Ethics and Social Responsibility for International FirmsCase IV: Hitting the Wall: Nike and International Labor Practices
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