Built to last : successful habits of visionary companies
著者
書誌事項
Built to last : successful habits of visionary companies
Random House Business Books, 2000
3rd ed
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注記
Previous ed.: London : Century, 1998
Includes index
内容説明・目次
内容説明
Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.
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