Up against the retail giants : targeting weakness, gaining an edge
著者
書誌事項
Up against the retail giants : targeting weakness, gaining an edge
Thomson, c2004
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!
目次
1. Retail Marketing Strategy Development 2. Fitting Into Multi-Layered Retail Competition 3. Major Trends in Retailing Sector 4. The Retail Evolution 5. Capitalizing on Market Potentials 6. Consumer Behavior and Retail Strategy 7. Strategy Alternatives 8. Developing, Measuring and Managing Store Image 9. People Are Our Strength 10. We Must Communicate With Our Market 11. Developing A Merchandise Mix 12. Pricing Is A Powerful Tool 13. Being A Part of Supply Chain 14. Controlling The Store Performance Postscript
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