Marketing to the mindset of boomers and their elders

著者

• Morgan, Carol M.
• Levy, Doran J.

書誌事項

Marketing to the mindset of boomers and their elders

Carol M. Morgan and Doran J. Levy

Attitudebase, c2002

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA7142485X
• ISBN:
  • 0970560516
• LCCN: 2002091275
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Saint Paul, Minn.
• ページ数/冊数: ix, 383 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC21 : 658.8/02
• 件名:
  • LCSH : Market segmentation -- United States
  • LCSH : Older consumers -- United States
  • LCSH : Consumer behavior -- United States
  • LCSH : Baby boom generation -- United States
  • LCSH : Marketing -- United States -- Management