Faith in reading : religious publishing and the birth of mass media in America
Author(s)
Bibliographic Information
Faith in reading : religious publishing and the birth of mass media in America
（Religion in America series）
Oxford University Press, 2004
- : pbk
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Note
Includes bibliographical references (p. [165]-205) and index
Description and Table of Contents
- Volume
-
ISBN 9780195173116
Description
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national
organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
Table of Contents
Introduction: The Finger of Providence, 1815
1. Religion and Reading in Early America:
2. Millennial Print:
3. The New Mass Media: Economic Foundations:
4. The New Mass Media: National Institutions:
5. The New Mass Media: Systematic Distribution:
6. How Readers Should Read:
7. How Readers Did Read:
Epilogue: Fragmentation and Denomination
Appendix
Notes
Index
- Volume
-
: pbk ISBN 9780195335781
Description
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national
organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
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