Principles of marketing

Author(s)

• Kotler, Philip

Bibliographic Information

Principles of marketing

Philip Kotler ... [et al.]

Prentice Hall Financial Times, 2005

4th European ed

Note

Includes bibliographical references and index

Details

• NCID: BA71432519
• ISBN:
  • 0273684566
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow ; Tokyo
• Pages/Volumes: xxxiv, 954 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.80094
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Europe