What I learned from Sam Walton : how to compete and thrive in a Wal-Mart world

著者

    • Bergdahl, Michael

書誌事項

What I learned from Sam Walton : how to compete and thrive in a Wal-Mart world

Michael Bergdahl

John Wiley & Sons, c2004

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注記

Includes bibliographical references (p. 221-223) and index

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内容説明・目次

内容説明

Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahla s book presents unique insights into the staggering international success of Wal--Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." --Tracy Mullin, President and CEO, National Retail Federation "Retailers, non--retailers, manufacturers, and suppliers will enjoy Bergdahla s insights into Wal--Marta s service culture and its leadership icon, Sam Walton." --Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P--Price: Dona t try to compete on price; differentiate your product selection. O--Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C--Culture: Build a can--do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K--Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E--Expenses: Become obsessed about controlling costs. T--Talent: Recruit constantly and hire people who have both experience and high potential. S--Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

目次

  • Foreword. Preface. Acknowledgments. Introduction Picking Wal--Mart's POCKETS--Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics
  • Self--Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal--Mart. Notes. About the Author. Index.

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