Consumer behavior and managerial decision making

Author(s)

• Kardes, Frank R.

Bibliographic Information

Consumer behavior and managerial decision making

Frank R. Kardes

Pearson Education, c2002

2nd ed., International ed

Note

Bibliography: p. 417-439

Includes indexes

"Pearson Education International"

Details

• NCID: BA71562376
• ISBN:
  • 0131227955
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xviii, 457 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Decision making