The medium and the message : television advertising and American elections
著者
書誌事項
The medium and the message : television advertising and American elections
（Real politics in America）
Pearson Prentice Hall, c2004
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注記
Includes bibliographical references and index
収録内容
- Campaign advertising strategies in the 2000 presidential nominations
- What did they see and when did they see it?
- Television advertising in the 2000 congressional elections
- The electoral impact of "issue advocacy" in 1998 and 2000 house races
- The impact of issue advocacy and party soft money electioneering
- The view from the air
- Pay to play
