The medium and the message : television advertising and American elections
著者
書誌事項
The medium and the message : television advertising and American elections
（Real politics in America）
Pearson Prentice Hall, c2004
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注記
Includes bibliographical references and index
収録内容
- Campaign advertising strategies in the 2000 presidential nominations
- What did they see and when did they see it?
- Television advertising in the 2000 congressional elections
- The electoral impact of "issue advocacy" in 1998 and 2000 house races
- The impact of issue advocacy and party soft money electioneering
- The view from the air
- Pay to play
内容説明・目次
内容説明
For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance.
This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.
目次
1. Campaign Advertising Strategies in the 2000 Presidential Nominations: The Case of Al, George, Bill, and John. Travis N. Ridout.
2. What Did They See and When Did They See It? Measuring the Volume, Tone, and Targeting of Television Advertising in the 2000 Presidential Election. Ken Goldstein.
3. Political Party and Interest Group Television Advertising in the 2000 Congressional Elections. Paul S. Herrnson.
4. The Electoral Impact of "Issue Advocacy" in 1998 and 2000 House Races. Jonathan S. Krasno.
5. The Impact of Issue Advocacy and Party Soft Money Electioneering. David B. Magleby.
6. The View from the Air: Television Advertising in Virginia's 2000 Senate Campaign. Paul Freedman and L. Dale Lawton.
7. Pay to Play: Parties, Interests, and Money in Federal Election. David C.W. Parker and John J. Coleman.
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