Destination marketing organisations
Author(s)
Bibliographic Information
Destination marketing organisations
(Advances in tourism research series)
Elsevier, 2004
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  Tokyo
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  Toyama
  Ishikawa
  Fukui
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  Nagano
  Gifu
  Shizuoka
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  Shiga
  Kyoto
  Osaka
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  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
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Note
Includes bibliographical references (p. [197]-219) and indexes
Description and Table of Contents
Description
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.
Key learning outcomes are to enhance understanding of the fundamental issues relating to:
The rationale for the establishment of DMOs
The structure, roles, goals and functions of DMOs
The key opportunities, challenges and constraints facing DMOs
The complexities of marketing destinations as tourism brands
The Author
Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Table of Contents
- Chapter 1 Introduction to Destination Marketing Organisations
- Chapter 2 The Rationale for Destination Marketing Organisations
- Chapter 3 DMO Roles and Structure
- Chapter 4 Destination Branding
- Chapter 5 Destination Image
- Chapter 6 Destination Positioning
- Chapter 7 Destination Marketing
- Chapter 8 DMOs, Disasters and Crises
- Chapter 9 Performance Measures
by "Nielsen BookData"