International joint venture performance in South East Asia
著者
書誌事項
International joint venture performance in South East Asia
(New horizons in international business)
Edward Elgar, c2005
大学図書館所蔵 全17件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 290-349) and index
内容説明・目次
内容説明
Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure.The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
A unique composite measure incorporating financial, strategic and perceptual tools is used to determine the marketing performance of IJVs, and directions for future research are provided. Managers are then guided in better managing and improving the success of their IJVs, and the importance of top management team composition to IJV performance is also highlighted.
International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs.
目次
Contents: Preface 1. Introduction 2. Trends and Characteristics of International Joint Ventures 3. Performance of International Joint Ventures 4. Market Characteristics and Performance 5. Conflict 6. Commitment and Performance 7. Product Characteristics 8. Marketing Orientation 9. Control 10. Trust 11. Partners' Contributions 12. Partners' Needs 13. Top Management Teams of International Joint Ventures 14. Equity Joint Ventures and the Theory of the Multinational Enterprise 15. Investing in Thailand via Joint Ventures 16. Legal Implications of Investing in Thailand 17. A Guide for Managers of International Joint Ventures 18. Future Research Agenda for International Joint Ventures in South East Asia References Index
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