International joint venture performance in South East Asia
Author(s)
Bibliographic Information
International joint venture performance in South East Asia
(New horizons in international business)
Edward Elgar, c2005
Available at 17 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 290-349) and index
Description and Table of Contents
Description
Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure.The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
A unique composite measure incorporating financial, strategic and perceptual tools is used to determine the marketing performance of IJVs, and directions for future research are provided. Managers are then guided in better managing and improving the success of their IJVs, and the importance of top management team composition to IJV performance is also highlighted.
International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs.
Table of Contents
Contents: Preface 1. Introduction 2. Trends and Characteristics of International Joint Ventures 3. Performance of International Joint Ventures 4. Market Characteristics and Performance 5. Conflict 6. Commitment and Performance 7. Product Characteristics 8. Marketing Orientation 9. Control 10. Trust 11. Partners' Contributions 12. Partners' Needs 13. Top Management Teams of International Joint Ventures 14. Equity Joint Ventures and the Theory of the Multinational Enterprise 15. Investing in Thailand via Joint Ventures 16. Legal Implications of Investing in Thailand 17. A Guide for Managers of International Joint Ventures 18. Future Research Agenda for International Joint Ventures in South East Asia References Index
by "Nielsen BookData"