Marketing research essentials

著者

• McDaniel, Carl D.
• Gates, Roger H.

書誌事項

Marketing research essentials

Carl McDaniel Jr., Roger Gates

John Wiley, c2006

5th ed

• : pbk

注記

Includes SPSS student version software for Windows

Various multi-media instructional resources are available to supplement the text

Includes bibliographical references and index

Accompanied by CD-ROM in pocket

詳細情報

• NII書誌ID(NCID): BA71653824
• ISBN:
  • 0471684767
• LCCN: 2004065933
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xvi, 479, 6, 6, 5 p.
• 付属資料: 1 computer laser optical disk
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research