Marketing research essentials

Author(s)

Bibliographic Information

Marketing research essentials

Carl McDaniel Jr., Roger Gates

John Wiley, c2006

5th ed

  • : pbk

Available at  / 4 libraries

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Note

Includes SPSS student version software for Windows

Various multi-media instructional resources are available to supplement the text

Includes bibliographical references and index

Accompanied by CD-ROM in pocket

Details

  • NCID
    BA71653824
  • ISBN
    • 0471684767
  • LCCN
    2004065933
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Hoboken, N.J.
  • Pages/Volumes
    xvi, 479, 6, 6, 5 p.
  • Attached Material
    1 computer laser optical disk
  • Classification
  • Subject Headings
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