Getting wiser to teens : more insights into marketing to teenagers
著者
書誌事項
Getting wiser to teens : more insights into marketing to teenagers
New Strategist Publications, Inc., c2004
大学図書館所蔵 件 / 全2件
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注記
Rev. ed. of: Wise up to teens. 2nd ed. c1999
Includes index
収録内容
- Why teens are important consumers
- Teen psyche
- Teen attitudes
- Teen types, trends, and music
- Teen social concerns
- Teens at home and school
- Teens and friends
- Teen lifestyle
- Teens and brands
- Teens and media
- Marketing and advertising to teens